100+ Midjourney Statistics 2026: Users, Revenue, Facts

Midjourney runs on 18.7 million Discord members, four plans priced from $10 to $120 a month, and zero outside investment. It has never published a revenue figure, never announced a valuation, never filed anything with the SEC and never disclosed how many people pay for it.

That gap is why the two most quoted Midjourney numbers on the internet, $200 million in revenue and a $10 billion valuation, both trace back to a single 2023 report and a multiple someone applied to it. Every figure below carries its source and its date. Data checked 22 August 2026.

On this page

• Midjourney Statistics 2026: The Headline Numbers
• Midjourney User Count And Community Growth
• Midjourney Traffic Statistics
• Midjourney User Demographics
• Midjourney Usage Statistics In 2026
• Midjourney Revenue, Profitability And Valuation Statistics
• Midjourney Subscription Plans And Pricing Statistics
• Midjourney Product, Model And Hardware Statistics
• Midjourney Market Share And Competitor Statistics
• Midjourney Legal And Regulatory Statistics
• Key Takeaways
• Frequently Asked Questions
• Sources And Methodology

Midjourney Statistics 2026: The Headline Numbers

The Figures Worth Knowing First

1. The Midjourney Discord server held 18,677,961 members on 22 August 2026, with 574,007 showing online, read live from Discord’s invite endpoint. It remains the largest server on the platform.

2. The only original financial reporting on Midjourney is The Information’s story that the company was on pace for $200 million in revenue in 2023, sourced to a person close to the company (Kate Clark, The Information).

3. Midjourney has raised nothing from outside investors. A search of SEC EDGAR returns no CIK, no Form D and no filing of any kind under the company’s name.

4. Midjourney was profitable roughly one month after its July 2022 public launch. Founder David Holz: “To be honest, we’re already profitable, and we’re fine.” (The Register, 1 August 2022)

5. Subscriptions run from $10 to $120 a month across four plans, per Midjourney’s own plan comparison page.

6. Midjourney scored 14 out of 100 on Stanford CRFM’s 2025 Foundation Model Transparency Index, tied for lowest with xAI.

7. Midjourney’s own website describes the company as “a lab of 60 people.”

8. A Butterfly Network filing put Midjourney’s chip licensing agreement at up to $74 million over five years, the largest confirmed dollar commitment Midjourney has ever made.

What Midjourney Has Never Published

9. Revenue. No figure has ever come from the company or from Holz on the record.

10. Valuation. No funding round, no secondary transaction and no filing supports a number. Nasdaq Private Market and Forge Global both list Midjourney and both state that funding history is not available.

11. Paying subscribers. Sacra modelled roughly 1.4 million in 2023 by dividing $200 million by a blended $30 monthly price. That is arithmetic on an unconfirmed input, not a disclosure.

12. Total images generated. Holz described “millions of images a day” in August 2022 and has given no figure since.

Midjourney User Count And Community Growth

Discord Server Size

13. The server counted 18,677,961 members on 22 August 2026.

14. Five months earlier, in March 2026, the same live read returned about 19.4 million. The server has lost roughly 722,000 members since.

15. Statista put the server above 20 million members in April 2024, ranking it first among all Discord servers worldwide.

16. Statista’s December 2023 reading was about 17.5 million. That figure counts server members, not active users, a distinction most write-ups drop.

17. The count is not a user count. Members are accounts that joined a chat server. Migration to the standalone web app, which opened to everyone in August 2024, pulls the number down without touching revenue.

The First Million Members

18. Discord’s own case study on Midjourney states that “in the three months after private testing, the Midjourney app surpassed all of the team’s expectations, causing their server to reach the prior server cap of an astonishing one million users.” Three months, not the six that circulates widely.

19. The Verge reported roughly one million community members on 2 August 2022, about three weeks after the public launch.

20. For scale on how fast that was, Statista’s time-to-one-million-users chart puts Threads at about an hour, ChatGPT at about five days and Instagram at about two months and five days.

The Midjourney Community On Reddit And X

21. The r/midjourney subreddit had around 1.2 million members as of August 2024 and sat in the top 1% of subreddits by size. An earlier snapshot recorded 1,016,874 subscribers at rank 570.

22. The @midjourney account on X had around 351,500 followers as of August 2024. X’s follower count could not be read directly for this update, so August 2024 is the last date this one was confirmed.

Midjourney Traffic Statistics

Monthly Visits To Midjourney.com

23. SimilarWeb estimated about 9.9 million monthly visits to midjourney.com for July 2026, at global rank 2,020.

24. Semrush estimated 11.09 million monthly visits for the same month.

25. Six months earlier SimilarWeb had midjourney.com at about 15 million monthly visits and global rank 1,246.

26. Semrush’s December 2025 reading was 15.79 million.

27. SimilarWeb’s all-time peak for midjourney.com was about 21 million visits in August 2023, back when the domain was mostly informational and the product lived inside Discord.

28. Monthly visits first passed 10 million in August 2024, the month the web app opened to everyone.

Engagement Metrics

29. Bounce rate was 29.7% in July 2026 (SimilarWeb), against 28.8% in 2024. Flat, not falling.

30. Pages per visit reached 27.22 in July 2026. The figure quoted across older statistics pages, three to four pages per visit, described the pre-2024 informational site rather than a working image generator.

31. Average visit duration was 9 minutes 7 seconds in July 2026, down from roughly 10 minutes in 2024.

32. Semrush read the same month very differently: 15.89 pages per visit, 14 minutes 42 seconds per visit and a 39.95% bounce rate.

33. Both firms build these numbers from panels, browser extensions and modelling rather than server logs, which is why a 41-second gap in average visit length and a 10-point gap in bounce rate can sit on the same website in the same month. Name the panel or the number means little.

Traffic Sources And Search Interest

34. Direct traffic accounted for 62.81% of visits in July 2026 (SimilarWeb), down from 71.59% in January 2026.

35. Contrary Research recorded a 68% direct and 29% organic split in April 2025. The 51% direct and 39% organic figures carried by older statistics pages date from 2023.

36. Worldwide Google search interest in Midjourney peaked in March 2023, per Google Trends, the month of the viral fake news images and the free trial suspension.

Where Midjourney Users Are

37. Top countries by share of traffic in July 2026 (SimilarWeb): United States 20.79%, South Korea 7.21%, United Kingdom 4.16%, China 3.96%, India 3.63%.

38. In the 2024 readings the United States sat above 23% with China and the United Kingdom around 5%. South Korea has since taken second place.

39. Stripe told Holz that Midjourney sold to more unique countries than any other merchant on its platform in 2024, and sent him a CRT screen showing a live world map of subscriptions.

Midjourney User Demographics

Gender And Age

40. Midjourney.com’s audience was 64.51% male and 35.49% female in July 2026 (SimilarWeb).

41. The 2024 split was 58.54% male and 41.46% female. The gap has widened by about six points.

42. The 25 to 34 bracket remains the largest age group. In the 2024 reading, only 3.62% of visitors were over 65.

Professional Versus Hobbyist Use

43. Holz told Forbes in September 2022 that “maybe 30% to 50% of our users right now are professionals.”

44. He described the training data the same way: “It’s just a big scrape of the Internet. We use the open data sets that are published and train across those.”

Midjourney Usage Statistics In 2026

How Midjourney Charges For Compute

45. Midjourney bills by GPU time, not by image. Plans are sold as a monthly allowance of fast GPU hours, so a prompt that runs longer costs more of the allowance than a quick one.

46. Standard, Pro and Mega add unlimited relax-mode generation. Relax jobs queue behind fast-mode traffic and draw no GPU hours, which makes the practical output ceiling on those plans patience rather than budget.

47. Stealth mode, which keeps generations out of the public gallery, is limited to Pro and Mega. On Basic and Standard every image generation is visible to other users.

Where Image Generation Happens

48. There are two surfaces: the Midjourney bot inside Discord, driven by the /imagine command and text prompts, and the web app at midjourney.com.

49. No native Android or iOS client exists for the main product as of August 2026. On phones people reach it through a browser or the Discord mobile app, and on desktop through a browser or the Discord client.

50. Midjourney has never published a daily active users or monthly active users figure. Every “active users” number in circulation for this text-to-image model is a Discord member count relabelled.

51. Nor has it published a prompt volume, an image-per-user average or a retention figure. The academic corpora scraped from public Discord channels are the only large samples of real Midjourney prompts anyone can inspect.

Midjourney Revenue, Profitability And Valuation Statistics

The $200 Million Report And What It Actually Said

52. The Information reported that Midjourney was on pace for $200 million in revenue in 2023, citing a source close to the company. This is the ur-source. Almost every revenue figure elsewhere on the internet traces back to it.

53. The same report noted three details that rarely travel with the headline: prices between $10 and $120 a month, a company that was profitable but pouring much of its revenue into compute, and a per-user revenue share paid to Discord.

54. Bloomberg’s Parmy Olson repeated the figure on 2 January 2024, writing that Midjourney “in its 17-month existence has carried out no marketing, raised not a cent from venture capitalists, but is making $200 million in annual revenue.”

55. CB Insights restated it as $200 million in ARR on 31 October 2023. The annual-recurring-revenue framing is CB Insights’, not The Information’s, and the two are not the same measure.

56. In late March 2026 The Information published a follow-up briefing (Abram Brown) reporting that revenue had moved well past the $200 million mark. No new figure was given.

The Revenue Ladder, 2022 To 2025

57. 2022, about $50 million. Repeated across aggregator sites with no original reporting behind it.

58. 2023, $200 million. The Information, single-sourced.

59. 2024, $300 million. TIME’s TIME100 AI 2025 profile wrote “By 2024, it reportedly made $300 million” and named no source. TIME also noted that Midjourney did not respond to requests for comment.

60. 2025, $500 million. Contrary Research put Midjourney at roughly $500 million ARR as of May 2025 and DemandSage carries the same number. Both are estimates.

61. Reuters, the Financial Times and the Wall Street Journal have published no original Midjourney financial reporting at all.

Profitability And Revenue Per Employee

62. Holz confirmed profitability in August 2022, about one month after the public launch, and again described the company as “a self-funded research lab” rather than a startup raising money.

63. The Decoder reported in 2023 that Midjourney was profitable but that most of its revenue went into buying more compute, a paraphrase of The Information’s reporting rather than separate sourcing.

64. On revenue per employee, the widely quoted “$5 million per employee” only works against a headcount of about 40. CB Insights’ own piece says “fewer than 100 employees” and its chart shows 86. Against 86, $200 million works out to roughly $2.3 million per employee.

Valuation And Funding

65. CB Insights wrote in October 2023: “A 50x multiple on that ARR is very easy to see, giving it a $10B valuation,” and called that multiple conservative. This is the origin of every “$10 billion Midjourney” headline.

66. The $10.5 billion figure repeated on dozens of sites has no traceable primary source at all. It is not tied to a round, a transaction or a filing.

67. Outside capital raised: $0. Holz, on the record: “We’re like about 10 people. We’re self-funded. We have no investors.”

68. MIDJOURNEY, INC. is a Delaware corporation, file number 3676718, incorporated 16 September 2020, with California entity number C4645606.

69. Rumours of a $40 million Series A and a $150 million Series B circulating in early 2026 are unsupported. No venture firm has confirmed an investment and no Form D exists.

Headcount

70. Holz started with about 10 engineers in 2021 and still described the company as “about 10 people” in August 2022.

71. LinkedIn-derived estimates run roughly 11 (December 2022), 131 (September 2024), 173 (October 2025) and 184 (February 2026). These are scrapes of self-reported profiles, so they move with the scrape date, not with hiring.

72. Ahmad Abbas, who previously led hardware engineering on Apple Vision Pro, joined as head of hardware in December 2023. Open listings for mechanical, firmware and electrical engineers followed.

Midjourney Subscription Plans And Pricing Statistics

The Four Plans

73. Basic: $10 a month or $96 a year, 3.3 fast GPU hours a month.

74. Standard: $30 a month or $288 a year, 15 fast GPU hours plus unlimited relax-mode generation.

75. Pro: $60 a month or $576 a year, 30 fast GPU hours plus stealth mode.

76. Mega: $120 a month or $1,152 a year, 60 fast GPU hours plus stealth mode.

77. Every annual plan is exactly 20% cheaper than paying monthly for twelve months.

78. Divide price by included compute and the entry plan is the outlier. Basic works out to about $3.03 per fast GPU hour. Standard, Pro and Mega all land at $2.00.

79. Prices and GPU-hour allowances were unchanged when the plan comparison page was checked on 22 August 2026.

No Free Tier, No Enterprise Tier

80. Midjourney suspended free trials on 31 March 2023, citing trial abuse. They returned briefly at the web-app launch in August 2024. As of August 2026 there is no general free trial on midjourney.com, and the only free access point is 20 generations in the niji journey mobile app.

81. The claim that Midjourney became “available only to premium Discord subscribers as of March 2024” is wrong on both counts. It was March 2023, and it required a paid Midjourney subscription, not Discord’s own Nitro tier. The two products are unrelated.

82. There is no enterprise or teams plan. Organisations needing 50 or more yearly Pro or Mega seats contact billing support for bulk invoicing.

83. An enterprise API has been under exploration since a public survey in July 2025. No pricing and no timeline have been announced.

Midjourney Product, Model And Hardware Statistics

The Model Timeline

84. Version 6 was announced on 20 December 2023 and became the default model on 14 February 2024.

85. Version 6.1 shipped on 30 July 2024. The company’s own post: “Midjourney V6.1 is now live. V6.1 greatly improves image quality, coherence, and text, and comes with brand-new upscaling and personalization models.”

86. Version 7 arrived as an alpha on 3 April 2025 and became the default on 17 June 2025. Holz described it as a ground-up rework of the architecture.

87. Version 8 opened in alpha on 17 March 2026, with 5x faster generation and native 2K output. Version 8.2 shipped on 24 July 2026.

88. Niji version 7, the anime-focused model built with Spellbrush, landed on 9 January 2026.

Beyond Still Images

89. The web app opened to all users on 23 August 2024. Before that, access was limited to people who had generated 10,000 or more images.

90. The first video model shipped on 18 June 2025: five-second clips, extendable to 21 seconds, at roughly eight times the cost of an image.

91. Patchwork, an infinite-canvas worldbuilding tool for up to 100 simultaneous users, launched on 11 December 2024.

92. There is still no standalone Midjourney app for iOS or Android. The Apple developer page lists one title, niji journey, built with Sizigi Studios and launched in October 2023.

The Hardware Turn

93. Butterfly Network’s 8-K, filed 18 November 2025, discloses a co-development and licensing agreement with Midjourney for ultrasound-on-chip technology: a $15 million upfront fee, a $10 million annual licence paid quarterly, up to $9 million in milestones, revenue sharing on hardware, and a five-year term worth up to $74 million.

94. Butterfly’s fourth-quarter 2025 results show the Midjourney partnership contributing $6.8 million of $31.5 million in quarterly revenue.

95. In the second quarter of 2026, Butterfly’s software and other services revenue nearly tripled to $16.9 million and made up 51.8% of its $32.6 million total, driven largely by embedded partnerships including the Midjourney agreement.

96. On 18 June 2026 Midjourney announced Midjourney Medical and a full-body ultrasound scanner built on those Butterfly chips: a ring of ultrasonic sensors producing cross-sectional images of muscle, fat, bone and organs in around 60 seconds, with a stated goal of roughly 50,000 scanners over six years and a first San Francisco location planned for late 2027.

The First Acquisition

97. Midjourney acquired the astrology app Co-Star, announced 24 July 2026. Co-Star has about 4.3 million monthly active users and roughly two dozen employees joined Midjourney. Terms were not disclosed. It is the company’s first acquisition in five years.

Midjourney Market Share And Competitor Statistics

How Many AI Images Exist

98. Everypixel Journal counted more than 15 billion AI images created between 2022 and August 2023.

99. Of that total, Everypixel attributes 964 million images to Midjourney, about 12.59 billion (roughly 80%) to Stable Diffusion-based tools, about 1 billion to Adobe Firefly and about 916 million to DALL-E 2. Midjourney’s share of the AI image pile is far smaller than its share of the attention.

100. For context, Everypixel’s own comparison: photography needed roughly 150 years, from 1826 to the mid-1970s, to produce that many images.

The 26.8% Figure

101. The split showing Midjourney at 26.8%, DALL-E at 24.4% and NightCafe at 23.2% traces to a single Statista chart from August 2023 measuring user share. It has been re-dated as current traffic share every year since. Treat it as a three-year-old snapshot.

What Rivals Disclose

102. Adobe’s last stated cumulative Firefly figure is 24 billion assets generated, reported in mid-June 2025, up from 22 billion in April 2025, 16 billion on the Q4 FY2024 earnings call, 7 billion in April 2024 and 1 billion in Firefly’s first three months.

103. On Adobe’s Q2 FY2026 earnings call on 11 June 2026, Firefly ending ARR was described as approaching $300 million, with Firefly-generated assets up more than 4x year over year. Adobe has shifted from publishing cumulative asset counts to publishing revenue.

104. Adobe has never published a Firefly user count, in a newsroom release or on an earnings call. It reports cumulative asset counts and, more recently, revenue.

105. OpenAI’s Brad Lightcap said on 3 April 2025 that ChatGPT users had generated more than 700 million images in the week since GPT Image 1 launched, from more than 130 million users. The model launched on 25 March 2025.

106. OpenAI shut down the DALL-E 2 and DALL-E 3 API endpoints on 12 May 2026, on schedule.

107. Ideogram reported 1.1 million users and more than 75 million images at its February 2024 Series A. It has raised a $16.5 million seed and an $80 million Series A, about $96.5 million in total, and has announced no round since.

108. Leonardo.Ai generated 700 million images in under a year on AWS at 4.5 million a day (November 2023) and had 19 million registered users when Canva acquired it in July 2024.

109. Black Forest Labs raised a $300 million Series B at a $3.25 billion post-money valuation on 1 December 2025, taking its total past $450 million.

110. Stability AI raised $101 million in October 2022 led by Coatue and Lightspeed at roughly a $1 billion valuation, and about $80 million in June 2024, roughly $225 million in total. It has never disclosed revenue.

Midjourney Legal And Regulatory Statistics

Disney And Warner Bros. Discovery v. Midjourney

111. Disney Enterprises Inc. v. Midjourney Inc., No. 2:25-cv-05275 in the Central District of California, was filed in June 2025. The complaint describes Midjourney as “ostensibly generating US$200 million in 2023 and US$300 million in 2024,” sourced from press coverage rather than discovery.

112. The case was consolidated with a Warner Bros. Discovery action on 4 November 2025, a mediator was appointed in December 2025, and a post-mediation status conference is calendared for 31 August 2026 with a motions cut-off of 23 November 2026. Nothing has been decided on the merits.

113. In July 2026 Midjourney moved to compel the studios to disclose their own internal AI usage, and a magistrate judge granted part of that request.

Copyright Office Decisions

114. The US Copyright Office report “Copyright and Artificial Intelligence Part 2: Copyrightability,” published 29 January 2025, uses Midjourney as its running case study and includes test images the Office generated itself.

115. Zarya of the Dawn kept copyright protection for its human-written text and its selection and arrangement, but lost it for the Midjourney-generated illustrations. Theatre D’opera Spatial was refused registration outright, a refusal the Review Board upheld despite more than 624 prompt iterations.

EU AI Act

116. Regulation 2024/1689 entered into force on 1 August 2024. Article 50 transparency obligations covering AI image generators became enforceable on 2 August 2026.

117. Penalties reach EUR 15 million or 3% of worldwide annual turnover, whichever is higher.

118. The AI Omnibus provisional agreement of May 2026 gives generative systems already on the market until 2 December 2026 to implement the machine-readable content-marking requirement.

Transparency And Academic Research

119. Stanford CRFM’s 2025 Foundation Model Transparency Index scored Midjourney 14 out of 100, tied lowest with xAI. Midjourney did not take part in the study.

120. JourneyDB (NeurIPS 2023) assembled 4,429,295 Midjourney images with their prompts, scraped from public Discord channels. It remains the largest known Midjourney image corpus.

121. A 2025 study analysed more than 750,000 Midjourney images and released a dataset of 189,431 prompts and 757,724 images.

122. AIGIQA-20K, published in 2024, assessed 20,000 images across 15 text-to-image models, Midjourney V5.2 among them.

123. Grassini and Koivisto, publishing in Scientific Reports in 2024, showed 201 participants 20 human artworks against 20 Midjourney images. Participants frequently misattributed which was which, and their preference tracked what they believed about the origin rather than the origin itself.

Key Takeaways

• One piece of original journalism sits under the entire Midjourney revenue story. The $200 million line for 2023 comes from The Information. The 2022, 2024 and 2025 figures are extrapolations layered on it.
• The $10 billion valuation is a 50x multiple CB Insights applied to that unconfirmed number in October 2023. The $10.5 billion version circulating widely has no source anyone can find.
• The Discord server is shrinking. It has lost about 722,000 members since March 2026, and both traffic panels put midjourney.com down sharply through the first half of 2026.
• The best-sourced Midjourney financial disclosure of the past year is not about images. It is Butterfly Network’s filing on a chip licence worth up to $74 million, and Butterfly’s own quarterly numbers showing what Midjourney is paying.
• Midjourney’s product surface is widening fast: a video model, a full-body medical scanner and its first acquisition, all inside fourteen months.

Frequently Asked Questions

How Many Users Does Midjourney Have?

Midjourney has never disclosed a user count. Its Discord server held 18,677,961 members on 22 August 2026, but membership counts accounts that joined a chat server, not people who generate images and not people who pay.

What Is Midjourney’s Revenue In 2026?

Midjourney has not published a revenue figure. The last reporting from a named journalist is The Information’s late-March 2026 briefing that revenue is now well above the $200 million it reported for 2023. The $300 million and $500 million figures widely quoted for 2024 and 2025 are estimates without original sourcing.

Is Midjourney Profitable?

Yes, by the founder’s own account. Holz said Midjourney was already profitable in August 2022, about a month after the public launch, and The Information’s reporting described a profitable company reinvesting most of its revenue into compute.

How Much Is Midjourney Worth?

No valuation has ever been established by a funding round, a secondary sale or a filing. CB Insights modelled roughly $10 billion in October 2023 by applying a 50x multiple to a $200 million ARR figure it did not independently confirm.

Has Midjourney Raised Any Funding?

None. There is no Form D, no CIK and no SEC filing of any kind. Holz has said on the record that the company is self-funded and has no investors.

How Much Does Midjourney Cost?

Four plans: Basic at $10 a month, Standard at $30, Pro at $60 and Mega at $120. Annual billing is 20% cheaper. There is no general free trial.

Does Midjourney Have A Mobile App?

Not for its main product. As of August 2026 Midjourney ships through a Discord bot and the web app at midjourney.com. The only official affiliated mobile app is niji journey, built with Sizigi Studios.

Sources And Methodology

Figures on this page are grouped by source class. Statements made by Midjourney or David Holz on the record are treated as confirmed. Reporting by a named journalist at a named publication is treated as original journalism and attributed by outlet. Everything produced by an analytics firm, a research platform or a statistics aggregator is labelled as an estimate and dated.

Primary sources used: Midjourney’s plan comparison and update pages; Discord’s live invite endpoint and its published Midjourney case study; SEC EDGAR, including Butterfly Network’s 8-K of 18 November 2025 and its subsequent quarterly results; The Information (Kate Clark and Abram Brown); Bloomberg; TIME; The Register, The Verge and Forbes for Holz’s 2022 interviews; CB Insights; SimilarWeb and Semrush; Everypixel Journal; Adobe newsroom and earnings calls; OpenAI executive statements; the US Copyright Office; CourtListener; Stanford CRFM; and the arXiv papers named above.

Exclusions: figures whose only support was one aggregator citing another were either dropped or carried with their source class stated plainly. Where an earlier version of this page carried a figure that later reporting corrected, the original figure and its source stay on the page beside the correction rather than being deleted. Two figures could not be re-verified for this update, the August 2024 X follower count and the March 2023 Google Trends peak, and both are marked with the date they were last confirmed.

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