Software Type: Customer Segmentation Tools
Pricing Model: NA
Segments related consumers to analyze and customize businesses accordingly.
Optimove is a customer-led marketing platform that aims to empower you to start with your customers and win their loyalty for a longer commitment.
The program finds clusters of related consumers that are as homogeneous as possible within each group, meaning that there is the least amount of diversity among customers. Customers are divided into daily refreshed micro-segments by the platform based on demographics, behavior patterns, and real-time actions.
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